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3 Beauty Brands Innovating on Mobile

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3 Beauty Brands Innovating on Mobile

Branded beauty apps can often be gimmicky. But a few brands in L2’s Digital IQ Index®: Beauty have created useful mobile tools. Here are a few of the best:

Rimmel London: The “Shazam” for Beauty

Only 7% of women turn to makeup apps when researching products or trends, and that percentages is even smaller among 18-to-24-year-olds. If Rimmel’s “Get the Look” app weren’t so innovative, it would clearly be a losing proposition.

But the app is a smart idea. You snap photos of a look you like, and within seconds, you can see how the same makeup would look on you and buy the relevant Rimmel products. It’s less work than asking that random girl on the street where she got her lipstick – although possibly creepier.

Original article published on L2 Inc.  Read full article here.

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Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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