Branded beauty apps can often be gimmicky. But a few brands in L2’s Digital IQ Index®: Beauty have created useful mobile tools. Here are a few of the best:
Rimmel London: The “Shazam” for Beauty
Only 7% of women turn to makeup apps when researching products or trends, and that percentages is even smaller among 18-to-24-year-olds. If Rimmel’s “Get the Look” app weren’t so innovative, it would clearly be a losing proposition.
But the app is a smart idea. You snap photos of a look you like, and within seconds, you can see how the same makeup would look on you and buy the relevant Rimmel products. It’s less work than asking that random girl on the street where she got her lipstick – although possibly creepier.
Original article published on L2 Inc. Read full article here.