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Apply to Founders Factory Beauty Accelerator | Deadline is March 29


Apply to Founders Factory Beauty Accelerator | Deadline is March 29

Founders Factory, in collaboration with L’Oréal, has built and scaled some of the most successful beauty tech startups since its launch in 2016.

Featured investments include Sampler, Slick and Riviter. The accelerator has helped them realize their potential by working closely with L’Oréal, who brings the deep sector expertise and global scale that sets these businesses on the path to success.

Investment Themes

Big Data, AI & Voice

Companies working on the collection, modelling, management and visualization of data; machine learning & data science. Companies that provide in-house data science tools:

  • Trendspotting, product development, advertising & targeting, meta-data and data visualisation
  • Sources of data include e-commerce, retail, social, customer profiling and suppliers
  • New sources of data such as from connected devices (e.g. IoT, mirrors, wearables), video content or voice

E-commerce Platforms and Enablers

Tools to optimise e-commerce efforts:

  • Tools for campaign optimisation, tracking and retargeting across channels; bridge offline and online efforts; customer profiling
  • Subscription models; gifting & sampling
  • UX/UI automation and personalisation tools
  • Process optimisation; order tracking; click & collect, one-click checkout

Retail Experience as a Service

Innovating and optimising the retail experience for customers while improving efficiency and insights:

  • Bridging offline & online commerce for re-engagement & targeting; personalisation of services and experiences
  • Omnichannel retail experience increasing conversion rates online/offline


Augmented Reality mainly for the purpose of an enhanced end-customer experience and engagement; there could also be solutions around the workplace/salon of the future:

  • Gamification and engagement around campaigns
  • Education and professional use cases, e.g. in salons

Content Creation

Tools to power content strategy, including the creation, dissemination and monetisation of content as well as discovering new media and channels:

  • More scalable content creation and distribution
  • Product & fashion shootings: Production and planning; communication and coordination across brands and geographies
  • New forms and media: Video; user-created and curated content

Social and Influencer

Optimise current social media efforts, as well as new ways to engage with different channels and audiences:

  • Influencer-driven content & product development
  • Influencer or expert driven conversion
  • Social media campaign optimisation & automation; analytics & prediction; cross-platform strategies


  • Bridging online and offline by collecting data across channels and building an individual customer persona.
  • Product personalisation either through processes, formulas or packaging; both in-store and at home


Early bird deadline: March 29, 2019. Apply here!
Final deadline: April 10, 2019. Apply here!

Learn more about Founders Factory Beauty Accelerator here!
Featured image via Founders Factory.

Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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