Booksy, which is a Poland-based booking application for the beauty business, has raised an amount of $13.2 million in a Series B effort to expand its startup. The company, which is founded in the year 2014 by Stefan Batory and Konrad Howard, is currently getting more than 2.5 million bookings per month.
The company has raised from the some of the venture capitalist which includes Piton Capital, OpenOcean, Kulczyk Investments, and Zach Coelius.
Batory, an ultramarathoner, also co-founded iTaxi, which is Poland’s popular taxi hailing app. Books came about when he was trying to schedule physiotherapy appointments for a long run. He would come home sore and plan on calling his physiotherapist but it was always too late.
“I didn’t want to bother him after I was done with my workout late night, and it was virtually impossible to contact him during day time as his hands were busy massaging people and he did not answer my calls,” he said.
Booksy launched in the America in the year 2017 and “rapidly become the number one booking app in the world,” said Batory.
“We will use the funding to drive global growth, recruit high profile talent and develop proprietary technologies that will further support beauty businesses,” he said. “That includes the implementation of one-click booking, a feature that uses machine learning and AI technologies, to determine each user’s buying pattern and offer them the best dates with their favorite stylists, thus simplifying user experience for both merchants and their customers.”
How Booksy works:
Booksy allows beauty professionals and salon owners, to set up calendars, share their availability and accept bookings through a ‘mobile first’ interface. Merchants that manage their business and customer data with the help of the product are encouraged to promote the app to customers as it increases loyalty, easibility in booking, engagement and even increases the frequency of customer visits at a faster rate.
The company offers a wide range of functionalities which is especially designed to assist and support their processes. These include marketing automation, managing customer relationships, inventory management, point-of-sale, reports and the management of commission for employees.