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Coty Inc. Launches VR Experience for its Perfume Portfolio

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Coty Inc. Launches VR Experience for its Perfume Portfolio

Coty Inc., the licensing partner of fragrances by Tiffany & Co. and Calvin Klein, introduced in early December a new fragrance-focused virtual reality experience with retail partner Julieraque. It’s one of many digital innovations, like voice assistants and artificial intelligence, that the beauty conglomerate is using to strengthen its brand presence across several categories.

Read more on GlossyFeatured image via Craft.

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