Coty, Inc. announced on Monday that it has developed for its Wella Professionals salons an augmented reality mirror allowing customers to try on a range of hair colors. It’s one of many technology-backed consumer experiences Coty, the third-largest beauty conglomerate, has recently rolled out.
The mirror allows salon clients to virtually test hair shades and view trending and classic hair colors for inspiration. It also features facial recognition technology enabling the retrieval of clients’ past looks and services. This shortly follows Coty’s recent debut if its virtual reality experience for its perfume division, its AR tech partnership between Clairol and Snapchat, its virtual reality applications for CoverGirl, and its blended reality makeup mirror for the Bourjois boutique in Paris, among other tech-fueled launches. The rollout of these AR-, VR- and AI-backed technologies is part of Coty’s ongoing goal of developing a wide variety of services and use-cases for its brands and divisions that address consumer pain points.