Now available on Apple Store and Google Play, “Active Beauty” the new educative app launched by Givaudan Active Beauty aims to help all the players in the cosmetics industry – whether scientists or not – in decoding, understanding and mastering the skin and hair composition while explaining and showing the different interactions of active cosmetic ingredients into the skin or scalp.
The app is the result of the collaboration between cellular biology experts, scientific communication specialists and digital application designers. It aims to offer an immersive beauty experience, a 360° virtual reality inspiring and educative discovery journey. Created in both 2D and 3D, the application shows the intimate structure of the human skin and hair with rich and detailed explanations.
“This is the conclusion of a long process, during which everything has been simplified to the maximum, but not made too simple, so as to make it as educative, accurate and entertaining as possi-ble on the way skin beauty and hair architecture work,” explains Célia Goudin, Digital marketing project manager at Givaudan Active Beauty.
The supplier of active cosmetic ingredients considers digital innovation has a fundamental tool for its experts to share their advanced scientific expertise with customers and consumers worldwide.
“Digital innovation opens new way of communicating and sharing and this is the way we want to keep on inspiring our customers,” highlights Fabrice Lefèvre, Marketing & Innovation Director at Givaudan Active Beauty.