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Glamour magazine goes ‘digital first’ and cuts back print editions

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Glamour magazine goes ‘digital first’ and cuts back print editions

UK Glamour magazine is going “digital first”, stopping its monthly editions and instead producing a “collectible, glossy” issue twice a year. A spokeswoman told the BBC the “mobile-first, social-first” move with a focus on beauty was based on how readers are “living their life today”.

Glamour will be going into consultation over jobs but “can’t confirm numbers” at this stage. The last monthly print edition will be published in November.

“We are taking our lead from our readers, who are largely women aged 20 to 54,” she added. The move is for the “beauty obsessed”, the magazine said, adding the content will still include “some celebrities and fashion”.

The twice-yearly magazines will be out in spring and autumn, reflecting beauty and style “for the coming season”. The move will also see the editorial and commercial teams becoming “fully integrated”. The BBC understands the move will result in the loss of some editorial and publishing staff.

“Today’s Glamour consumer moves to a different rhythm than the one who bought the magazine when it launched in 2001. It is a faster, more focused, multi-platform relationship,” the magazine said, adding the “quality of ideas, vision and execution remain central”.

Simon Gresham Jones, chief digital officer of Conde Nast Britain said: “We look forward to inspiring the Glamour audience in new ways.”

Changes to the site will begin in the coming weeks.

This move is taking place in the UK only, although the magazine is published in 17 markets including Brazil, France, Germany and the US.

Glamour is not the first magazine to change its focus to digital content – last year In Style magazine closed its print edition, while in 2014 Company magazine did the same.

Glamour UK’s editor Jo Elvin was unavailable for comment.

Article originally appeared on BBC.  Featured image via Glamour Magazine.

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