Top US tech companies are leveraging smart speakers, search data, and consumer insights to give the beauty and personal care industries a tech edge
Beauty and tech are becoming increasingly intertwined.
While beauty conglomerates like L’Oréal are making acquisitions to become more tech-enabled, tech giants like Google, Amazon, Facebook, and Apple (GAFA) are pursuing the high margins in beauty through partnerships, consumer insights, e-commerce, and more.
GAFA’s search data, smart home devices, advertising and marketing capabilities, and more offer compelling use cases for the beauty industry.
Simultaneously, the beauty industry is looking towards tech to provide an edge in an increasingly crowded market.
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