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Meitu’s MakeupPlus Launches Partnership with tarte cosmetics in Celebration of tarte’s Birthday Week


Meitu’s MakeupPlus Launches Partnership with tarte cosmetics in Celebration of tarte’s Birthday Week

Meitu’s AI Technology Provides Virtual Access to Over 70 Shades From the Leading Cosmetics Brand

Meitu Inc. (SEHK: 1357), the world’s leading beauty app developer, with downloads on over 1.5 billion unique devices announces a new partnership with tarte cosmetics in celebration of tarte’s birthday week.

Available on the COUNTER section of the MakeupPlus, Meitu’s virtual makeup try-on app, tarte will initially launch 72 of its colors – across their top selling lip products including glosses, lipsticks, liners, and liquid lipsticks available in a variety of finishes.

“We are delighted to bring a leading color brand, like tarte cosmetics, to our user base. We’re kicking things off by launching over 70 of their top-selling shades in four different collections over COUNTER,” said Fox Liu, Head of International Business at Meitu. “Allowing users to test a variety of colors and finishes really gives our users the tools needed to make informed purchase decisions. And with our technology, the process is made instant and seamless.”

tarte’s four collections featured on MakeupPlus’ COUNTER will include:

  • Double Duty Beauty™ The Lip Sculptor & Lipgloss – Available in 16 different shades, this lipstick-gloss duo is great for the girl-on-the-go. Offering a full coverage, satin matte lipstick paired with a coordinating pigmented gloss. Choose one or the other, or combine them for the perfect pout!
  • Rainforest of the Sea™ Color Splash Hydrating Lipstick – This moisture-rich and longwearing lipstick comes in 24 shades. Powered by H2O, this lipstick gives a buttery-smooth finish and a full coverage look for a lip that will stay comfortable and last all day.
  • Tarteist™ Quick Dry Matte Lip Paint – An opaque liquid lipstick with a lightweight quick-drying, matte formula that you can apply and not worry about touch-ups for the whole day is available in all 26 shades!
  • Double Duty Beauty™ The Lip Architect™ Lipstick & Liner – The two-in-one liner-lipstick combo helps create the perfect lip in a fraction of the time! Available in all 6 shades, this “lip kit in a stick” offers hydration, full coverage pigment, and precise application all in one!

MakeupPlus’ partnership with tarte is in good company with other brands available on the MakeupPlus’ COUNTER, including LimeCrime, GLAMGLOW, Stila Cosmetics, and more. Users are given the opportunity to try out the different shades and products to find their favorites, share with friends, and create looks they love.

Recently featured globally by The Best Mobile App Awards as the Best Social/Lifestyle App and notably by Apple in its “New Apps We Love” section, MakeupPlus has emerged as the leading digital ecosystem for beauty – encompassing virtual makeup try-on, AR filters, content exploration, trend spotting, makeup tutorials and m-commerce. Alongside the partnership with tarte, the MakeupPlus app features unique and exclusive looks brought to its users by fan favorite brands, makeup artists and beauty gurus, most recently Ariana Grande’s go-to makeup artist Daniel Chinchilla and 17-year-old quadruple threat Jordyn Jones.


MakeupPlus’ COUNTER takes the guesswork out of online makeup shopping by letting you see what you look like wearing the hottest glosses, balms and lipsticks BEFORE you buy them! Now you can INSTANTLY TRY ON and PURCHASE real lip products from all your favorite brands:

  • Charlotte Tilbury
  • Clarins
  • Flower Beauty
  • I’M MEME
  • LimeCrime
  • NOTE Cosmetics
  • Pixel Cosmetics
  • Stila
  • Surratt Beauty
  • Tyra Beauty

Discover Your Signature Look

Ever wondered what it’s like to get a makeover from the pros? With MakeupPlus’ TOUCH-UP you can customize your own signature look OR try on exclusive full-face makeup filters created by the hottest names in the beauty industry like Bretman Rock, NikkieTutorials, Lisa Eldridge, Christen Dominique, Angel Merino aka Mac Daddyy and MORE!

Ultimate Beauty Guide

Watch exclusive video makeup tutorials by some of your favorite makeup artists and online beauty destinations, and learn to bring virtual looks to real life. Connect with the MakeupPlus community to share and discover tips, tricks and new products in order to improve your personal beauty and makeup routine.

More Hairstyles and Colors

Bring out your inner unicorn and go BOLD with the hottest hair dye trends of the moment such as “Cotton Candy,” “Sunset,” “Pink Tips” and more! Our expanded HAIR DYE tool lets you try on every color of the rainbow so you can know exactly what you want before you head to the salon!


Upgrade your selfie game with our suite of ultra glam augmented reality filters! From sexy cat to futuristic femme fatale, transform your selfies and make your social profiles stand out with AR GLAM.

Smooth and Retouch

Instantly enhance your complexion and get the perfect glow with our “Beautify” tool to give your selfie a polished, finishing touch.

About Meitu, Inc.

Meitu, Inc. (SEHK: 1357) is a global mobile internet platform and innovator in mobile video and photography, including Artificial Intelligence and Machine Learning algorithm-based proprietary facial recognition and virtual “try-on” technologies for hair and makeup. By leveraging its technology leadership and global user base, Meitu, Inc. is building a mobile beauty ecosystem where users can discover, create and share new looks – right from their smartphone. Today, Meitu, Inc. apps are installed on over 1.5 billion unique mobile devices around the world, with billions of photos generated by Meitu, Inc. apps each month.

More information about Meitu, Inc. can be found at

CONTACT: Elena Zheng, Meitu Inc.

About tarte cosmetics

tarte is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. In 2000, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use products packed with healthy ingredients that deliver real results. tartelettes around the world – including makeup artists & beauty junkies – obsess over the full assortment of highly-pigmented, longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more), & 75% of the collection is vegan. The brand extended this “good-for-you glamour” philosophy by launching tarte skincare in 2016. tarte is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 7 countries, & online shipping to 192 countries & counting!

Press release originally appeared on PR NewsWireFeatured image via BestProducts.

Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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