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Never Leave Home Without Pretty in my Pocket (PRIMP)

Blush Digital Picks

Never Leave Home Without Pretty in my Pocket (PRIMP)

Pretty in my Pocket (PRIMP), named Best Beauty App by InStyle Magazine.

Walk into a store (say Walgreens or Nordstrom), scan a beauty product, and you’ll instantly see whether anyone-from beauty bloggers to avid users of the app-have reviewed it. You will also discover hundreds of looks created by makeup artists, experts and users; plus, you can shop the products they’e used [from a growing list of retail partners like Drugstore.com, Beauty.com, Sephora, Nordstrom, The Body Shop, and more.

Pretty in my Pocket exists to empower women and to enable you, as a beauty consumer, to make smart purchases. We equip you with product knowledge and inspiration from an authentic community of users and beauty experts. PRIMP is a platform for women to directly create and reference swatches and looks with the exact products used. No more guessing, just Primping.

Use PRIMP and get rewarded with beauty Perks from a growing list of beauty brands. Redeem these Perks online!

A note to our Primpers: PRIMP offers access to nearly 85% of the beauty products on the market today. If you cannot find the product you are searching for, email us directly and we will add it ASAP (info@prettyinmypocket.com)

Download the app here.

Featured image via PRIMP.

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Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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