Findings Reveal Mobile AR Try-ons Drive Two Times More Conversions for Beauty Products
Perfect Corp. commissioned a study by Intage1, debuting the first ever study on consumer behavior in relation to augmented reality (AR) beauty shopping. The findings show that YouCam Makeup is an effective tool for product discovery and AR try out during the beauty consumer journey. YouCam Makeup has not only attracted intensely engaged millennials, but it has also attracted an extremely lucrative customer base that can help brands significantly improve sales.
Core insights of the study include:
- YouCam Makeup users are 1.6 times more likely to purchase cosmetic products compared to females who do not use the app.
- Beauty app usage corresponds to higher cosmetic consumption. YouCam Makeup users spend 2.7 times more money on beauty products than females who do not use the app.
- YouCam Makeup’s AR try-ons on average drive 2 times more cosmetic sales and in some cases drive up to 6 times2 more sales for some brands.
- AR beauty apps are one key driving force behind cosmetic sales among young females. Gen Z users are 10 times more likely to make purchase decisions on beauty products after using YouCam Makeup. And millennials are 2 times more.
“We are thrilled to learn that YouCam Makeup encourages customers to make more informed purchasing decisions through AR try-ons,” says Perfect Corp. CEO Alice Chang. “Our team continues to develop the complete beauty journey for all aspects of the beauty market, allowing YouCam users to discover, try, share, and buy beauty products in one seamless platform.”
The year-long study tracked the behavior and purchase histories of 25,000 females in Japan between the ages of 15 to 69 years old, including YouCam Makeup users and people who did not use the app. Analysis of this data reveals the connection between beauty consumer shopping behavior both offline and online. Overall, this groundbreaking study shows that YouCam Makeup plays a pivotal role in the beauty consumer’s decision making and purchase process in the new AR shopping era. To view the full study findings, please visit here.
About Perfect Corp.
With over 450 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
1 Intage, an independent research firm with 50 years of marketing research experience
2 Data shows that cosmetic sales on average increased by 2 times with AR try-ons, and up to 6 times for some brands.
Article originally appeared on BusinessWire.