Following the successful integration of eyeshadow try-on earlier this spring, Sephora, the leader in global prestige beauty retail, continues to drive mobile engagement with the launch of even more augmented reality-based features to Sephora Virtual Artist on its award-winning iOS and Android apps. New today are Cheek Try On, which allows users to virtually try on over 1,000 shades of cheek color, an expanded library of Looks, and a Color Match for Virtual Try On feature, which uses Artificial Intelligence to detect and accurately estimate the shade in any photo and match it with a lip, eyeshadow or cheek products available at Sephora. Available in the Sephora app, these new features for Sephora Virtual Artist are the latest in a series of digital enhancements powered by the Sephora Innovation Lab to customize the retailer’s expanding beauty experiences.
Sephora Virtual Artist Color Match for Virtual Try On
Following the launch last fall of Color Match for lip within the Sephora Virtual Artist bot on Facebook Messenger, the innovative feature is now available and enhanced in the Sephora iOS and Android apps. With just a point of a camera, users can now receive instant, relevant color matches from Sephora’s entire assortment of lip, eyeshadow and cheek products. Color Match can help you find the perfect shade, whether it’s to match an outfit or to get the latest celebrity look from a magazine.
This state-of-the-art Sephora technology uses advanced Artificial Intelligence to decipher the image. It doesn’t matter what the photo contains; the technology will detect and suggest a predominant color, but clients can pick any color from their picture by moving the indicator dot in real time. From there, a list of the top matching shades available from Sephora is quickly returned to the user. Matches can be immediately tried on in Virtual Artist then purchased in app.
Sephora Virtual Artist Cheek Try On
The new Cheek Try On feature enables users to try on over 1,000 blush, bronzer, contour, and highlighter shades, including single colors and palettes. With just a few taps, users can discover and test shades, instantly determine their favorites, and then pair them with lip and eyeshadow colors and false lash styles for thousands of customized combinations. Users can then save their favorites to “My Looks” and share with friends.
Sephora Virtual Artist Looks
Sephora Virtual Artist’s inspirational, one-click looks are expanding to offer dozens of new options created by Sephora’s own artists, with even more Looks added each month. Looks are now grouped by category, including Daytime, Trend, Nighttime, and Natural, for easy discovery. Begin by selecting one of four skin tones and any of the looks to have it instantly overlaid onto your own face with a 3-D live view. Share the look and shop the curated list of products to recreate the look on your own.
Sephora Virtual Artist utilizes a smartphone’s camera to precisely map the location and shape of facial features using technology developed exclusively for Sephora by ModiFace, a leader in facial visualization and skin analysis. Using a state-of-the-art 3D live view that moves with the user like a mirror, clients can virtually try on lip, eyeshadow, and cheek colors, false lashes, and full beauty looks, and learn from step-by-step tutorials through an interactive digital overlay on their own face. Looks can be captured with photos and video and then shared socially to garner feedback from friends or emailed with product links for future reference. Products can also be saved to your “Loves” list or instantly added to your basket for purchase.
Sephora Virtual Artist with the new Cheek Try On, Color Match, and expanded Looks are available on the free Sephora app for iPhone and Android beginning June 7th, 2017. Follow #VirtualArtist #InstaMakeover for more.
Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been a pioneer in an unbiased approach to experiential retail since its debut in Paris in the early 1970’s. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded to North America with a revolutionary store model that broke the beauty experience mold, and continues to evolve today. Now with more than 430 stores in the Americas—including US, Canada, Mexico, and Brazil—and over 600 inside JCPenney, Sephora has become a leading international beauty destination with over 2,300 locations in 33 countries, plus an award-winning website, and intuitive mobile apps. At Sephora, whether beauty is an obsession or part of a routine, clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and Sephora’s own, SEPHORA COLLECTION. In store, the client can access personalized recommendations at the Beauty Studio through interactive technology like the IQ systems, and garner a new look with makeovers, complimentary classes, hands-on events, and one-on-one consultations, all assisted by Sephora’s expertly trained beauty advisors who offer unbiased advice on every brand, in every beauty category. Online clients interact with an inclusive beauty community on the award-winning Beauty Board, interactive Beauty Talk, and through social media @Sephora. On their mobile device, clients can get inspired to try new looks through groundbreaking digital innovations, like Sephora Virtual Artist, and access one-of-a-kind, mobile-first experiences, like The Beauty Uncomplicator and Swipe It Shop It. And Sephora Beauty Insider clients feed their beauty addiction with unique rewards and customized on-of-a-kind experiences. Sephora offers endless ways to explore beauty. With Sephora Stands, Sephora’s multi-pronged social impact program, the retailer continues to support its community and its people via Sephora Accelerate, Classes for Confidence and Sephora Stands Together. For the latest, visit Sephora.com
Caitlin Sanchez, Sephora PR
Natalie Krause, BOLD PR