The Beauty World’s Most Innovative New Mobile App
SHELF seeks to empower women to make better-informed purchasing decisions regarding nail polish and cosmetics by gaining the ability to track, rate and review their own products, and to see that of their peers.
SHELF started out as just an idea. The chaotic world of beauty and cosmetics can become confusing and overwhelming to the typical consumer. CEO & Founder, Aviva Kamler, wanted to address this problem and offer a solution. The solution was SHELF, a mobile app designed to help women remember, share, save and buy their favorite nail polish colors and cosmetics with ease.
Learn more here.
Featured image via Mavenly + Co.