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Shiseido Tech Takes Personalization to the Exposome

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Shiseido Tech Takes Personalization to the Exposome

Shiseido announced the development of a skin care system called “Optune” that couples digital technology with the company’s cutting-edge skin science and beauty research. The company anticipates the beta launch of this system will start in the spring of 2018 in Japan, with a full-scale subsequent introduction soon thereafter.

The system is connected to the Internet of Things (IoT) and uses a specialized device and algorithms to determine skin care needs in real-time. This is reportedly achieved by connecting skin measurement data downloaded to a smart phone (iPhone) with current environmental data.

Specifically, the system performs skin measurements and analyzes data such as weather, mood and condition. This data is sent to a special machine, which identifies and provides a serum and moisturizer combination that suits the user’s present skin condition.

The dedicated app can keep a record of the consumer’s skin conditions, changes in environmental factors that affect their skin, care records, etc., so that they can review their skin information on demand.

Article and image originally appeared on Global Cosmetic Industry.

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