Think Dirty® is a project born out of a personal journey to understand the truths in the beauty industry. Due to family history of cancer, Lily Tse, the Founder and CEO of Think Dirty decided to research into the many causes behind breast cancer, including ‘toxic’ ingredients in cosmetic and personal care products.
Think Dirty® empowers and educates the consumer on the cosmetics industry by allowing them to make an informed decision on what products to purchase. In 2012, Think Dirty® won the It’s a Start Competition Grand Prize by Digifest Toronto. The mobile app launched in Summer 2013 with more than 68,300 products listed.
However, Think Dirty® is more than just a mobile app – it’s a consumer revolution for safer cosmetics by learning one ingredient at a time, changing to cleaner options, one product at a time.
Featured image via Sandra Mergulhao.