The new beauty app incorporates gaming tech to show women how to apply their make-up and what colours to use for their skin tone
Female-founded tech start-up Wow How has released a new virtual beauty try-on app.
The app uses gaming technology, designed to improve the beauty AI experience.
By delivering a virtual MUA experience individual to customers’ facial features, the app also determines colours and applications best suited to them.
Commenting on the launch, CEO Gaynor Matthews, said: “I’d not changed my make-up style in over 30 years.
“It became apparent that there was a gap in the market for a tool that would help me refresh my look and technique, without having to undertake timely and often intimidating appointments in store.”
Features include the patent-pending Look & Learn, where customers can follow demonstrations.
It also offers Check & Correct, which allows customers to review their make-up positioning with functions such as Tilt and Turn, which allows users to twist, turn and zoom in on areas.
Matthews continued: “The key problem I personally felt was that I didn’t know what colours were best for my skin tone and then how to apply the make-up correctly to make the most of my features, from that the idea for Wow How was born.”
Article and image originally appeared on Cosmetics Business.