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Tech start-up Wow How disrupts beauty space with new AR app

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Tech start-up Wow How disrupts beauty space with new AR app

Tech start-up Wow How disrupts beauty space with new AR app

The new beauty app incorporates gaming tech to show women how to apply their make-up and what colours to use for their skin tone

Female-founded tech start-up Wow How has released a new virtual beauty try-on app.

The app uses gaming technology, designed to improve the beauty AI experience.

By delivering a virtual MUA experience individual to customers’ facial features, the app also determines colours and applications best suited to them.

Commenting on the launch, CEO Gaynor Matthews, said: “I’d not changed my make-up style in over 30 years.

“It became apparent that there was a gap in the market for a tool that would help me refresh my look and technique, without having to undertake timely and often intimidating appointments in store.”

Features include the patent-pending Look & Learn, where customers can follow demonstrations.

It also offers Check & Correct, which allows customers to review their make-up positioning with functions such as Tilt and Turn, which allows users to twist, turn and zoom in on areas.

Matthews continued: “The key problem I personally felt was that I didn’t know what colours were best for my skin tone and then how to apply the make-up correctly to make the most of my features, from that the idea for Wow How was born.”

Article and image originally appeared on Cosmetics Business.

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Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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