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To push technology ever further, Snapchat and Lancôme have collaborated to create the first bespoke make-up filter

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To push technology ever further, Snapchat and Lancôme have collaborated to create the first bespoke make-up filter

Lancôme is launching the first ever bespoke make-up filter on Snapchat

From midnight, and for 48 hours only, Snapchat users will be able to enjoy the first smart filter, created as a collaboration between  the social network and Lancôme. All you need to do is open the app to see the innovations and star products of the label appear on the screen. By tapping on the eyes, the Monsieur Big mascara instantly gives the face a boost. The same goes for the lips, coated with summer shades from the Matte Shaker range, from pink to coral with a simple tap. Not forgetting the complexion which can be highlighted to your desires. A practical way to test your makeup moods in the morning or to create bold beauty looks, before sharing them on social media.

The Lancôme filter is available until June 28 at midnight, then via a 3 month lasting snapcode.

Article first appeared on Vogue.com Featured image via Adweek.

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