Perfect Corp. CEO, Alice Chang, reveals the future of beauty tech at CEW’s Connected Consumer Conference, combining artificial intelligence and augmented reality technologies to create the next generation ‘Beauty 3.0’ experience
Perfect Corp. Founder and CEO Alice Chang took the stage at the Cosmetic Executive Women’s (CEW) Connected Consumer Conference event Wednesday to reveal the future of digital beauty with a vision she coined ‘Beauty 3.0’. As the brains behind the world’s leading virtual beauty app YouCam Makeup, which was named the 2018 ‘Best Beauty App’ at CEW’s Beauty Insider Awards earlier this year, Chang presented the future of beauty tech and its role in a completely reimagined consumer, brand, and retail experience. The concept marries unprecedented artificial intelligence (AI) technologies, augmented reality (AR) and human touch learnings, for a completely personalized, proactive, and wildly accurate virtual try-on experience that rivals, and surpasses, the once traditional physical ones.
This announcement comes as Perfect Corp. solidifies its position as the proactive leader in beauty tech innovation, trailblazing a future of elevated consumer, brand, and retail experiences that reimagine the way we connect and shop for beauty. With mobile, web, and instore virtual try-on experiences serving over 200 leading beauty brands including powerhouse names like Estee Lauder, MAC, Target and YSL, and 700 million users around the globe, Perfect Corp. and YouCam Apps are excited to reveal ‘Beauty 3.0’ as the future of beauty tech and the next phase in the evolution of digital beauty.
“We introduced the concept of Beauty 2.0 (AR) back in 2015 and in less than three years, we have seen unstoppable momentum in how the industry has upgraded and embraced digital technology as a new way of consumer engagement. Now, we are excited to lead the beauty transformation in its new era, ‘Beauty 3.0’, shifting from reactive experiences, to personalized, proactive ones,” Chang explains. “By introducing personalized, on-demand services like in-app live Beauty Advisor consultations, as well as instant product recommendations based on skin tone, face shape, and beauty preferences, we are able to deliver the next generation smart beauty experience designed just for you.”
This trailblazing ‘Beauty 3.0’ vision, coupled with the industry leading AR and AI innovations, will help YouCam Apps deliver a completely reimagined consumer beauty journey for brands, retailers, and beauty shoppers alike. Consumers can tap into the future of beauty tech with YouCam’s suite of free virtual apps to test the personalized, on-demand features themselves.
Download the free apps today to experience digital beauty in the palm of your hand. Stay tuned for future announcements as Perfect Corp. continues to redefine the future of digital beauty innovation with ‘Beauty 3.0’.
About Perfect Corp.
With over 700 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com