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YouCam Makeup & 100% Pure Launch a Live Stream Beauty Experience for Natural Cosmetics Junkies


YouCam Makeup & 100% Pure Launch a Live Stream Beauty Experience for Natural Cosmetics Junkies

YouCam Makeup partners with natural beauty brand, 100% Pure, to integrate the top organic beauty products through virtual in-app try-ons and an interactive livestream beauty broadcast experience.

Perfect Corp. partners with 100% Pure Cosmetics to bring top product offerings from the leading natural beauty brand to life through virtual in-app try-ons and livestream beauty broadcasts within the award-winning YouCam Makeup app. This partnership marks YouCam Makeup’s first dive into the natural beauty space and incorporates a natural brand that not only remains true to their organic formulas, but also delivers impressive color palettes, finishes, and textures that align with the quality of other leading non-organic brand offerings. The virtual product integration will include 100 of the top sku’s from 100% Pure’s lineup (including lipsticks, eyeliners, eye shadows, and cheek colors), all which will be shoppable directly through the app in order to deliver a seamless consumer shopping experience.

“We are excited to partner with 100% Pure and expand our virtual product try-ons to incorporate the best natural beauty products on the market,” said Alice H. Chang, CEO of Perfect Corp. “With the growing popularity of the natural beauty space, we are thrilled to offer YouCam users an extensive range of top product picks from 100% Pure to discover and experience organic beauty in a whole new way.”

To celebrate, 100% Pure will be hosting three exclusive live shows (November 9th and 27th at 5pm PST, and December 14th at 5pm PST) within YouCam Makeup’s in-app live stream beauty network hosted by YouCam’s top beauty influencers featuring a variety of fall beauty how-to’s, sneak peek product reviews.

“I am beyond thrilled 100% Pure is the first all-natural cosmetic brand to partner with YouCam. I know many users will be delightfully surprised to find our all-natural, fruit-pigmented cosmetics work just as well as – and in some instances better – than other top performing cosmetics on the market,” said Susie Wang, Founder of 100% Pure.

Experience the natural beauty offerings from 100% Pure for yourself by downloading the free YouCam Makeup app now. Then tune into 100% Pure’s exclusive live beauty shows in YouCam Makeup beginning November 9th at 5pm PST.

App Availability

YouCam Makeup is available for free download on the App Store and Google Play.

About Perfect Corp.

With over 500 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at


Founded in a Napa, California farmhouse in 2005, and now based in Silicon Valley, 100% PURE® is an organic cosmetics beauty company focused on providing healthy skin care, color cosmetics, and bath and body products that are completely free of all harmful toxins. 100% PURE® is the only brand in the cosmetic market to use exclusive Fruit Pigmented® technology. 100% natural and 100% cruelty-free, all products are completely, 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins.

Press release originally appeared on BusinessWireFeatured image via San Francisco International Airport.


Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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