YouCam celebrates fashion month as the official media partner for Flying Solo NYC, integrating beauty, fashion, and technology in an immersive in-app user experience that brings runway glamour to life.
Perfect Corp. kicks off fashion month in partnership with the globally curated independent fashion house, Flying Solo NYC, for an augmented reality beauty experience that brings fashion week glamour to life through the award-winning YouCam Makeup app. As the official media partner for the Flying Solo NYC fall fashion runway show, YouCam is taking content creation to new heights creating a highly interactive in-app fashion week user experience complete with virtual looks from this seasons Flying Solo runway show, live front row coverage showcasing all 70 indie designers from the catwalk, and exclusive backstage footage that spotlights the inspiring vision of the designers, makeup artists, and hairstylists behind the scenes all streamed in app.
This innovative New York Fashion Week (NYFW) collaboration will include two new looks debuting at this season’s show, featuring unique airbrush accents and colorful lashes, as well as two throwback beauty looks from past Flying Solo fashion week runway shows. Both looks will be coded into YouCam Makeup for an instant virtual try-on using true-to-life augmented reality (AR) and artificial intelligence (AI) technology creating a completely new, elevated user experience that translates the glamour of NYFW into a personalized, interactive beauty try-on.
In addition to virtual try-ons, YouCam and Flying Solo will broadcast an exclusive live stream beauty special in the YouCam Makeup app on Tuesday, September 11th at 5PM PT/ 8PM ET, showing behind the scenes beauty coverage and a front row seat to the Flying Solo NYC fashion runway excitement.
“We are thrilled to partner with such a forward-thinking global fashion house like Flying Solo and give the looks of empowering indie designers around the world a virtual beauty makeover,” says Alice Chang, Perfect Corp. founder and CEO. “It’s an exciting time to be able to elevate traditional fashion week content coverage to a new level, and give fashion fans the chance to try the stunning runway looks instantly from their mobile phones.”
“Flying Solo is extremely excited to bring our exclusive makeup looks from this season and past shows to all our followers together with YouCam pioneering technology. For the first time everyone can feel like they are part of our runway,” says Elizabeth Solomeina, Co-founder and Managing Director at Flying Solo.
Experience the complete Flying Solo NYC runway beauty looks in the free YouCam Makeup app now. Then tune in Tuesday, September 11th at 5PM PT/8PM ET for a live NYFW beauty special featuring your front row seat to the Flying Solo NYC fall fashion show complete with backstage interviews, behind the scenes sneak peeks, and the jaw-dropping creations of over 70 indie designers.
Press release originally appeared on BusinessWire. Featured image via Flying Solo.
