YouCam Makeup and Lancôme Create New AR-Powered Shopping and Live Streaming Experience
Perfect Corp. and Lancôme launch product shopping and virtual makeovers directly from your mobile phone
Perfect Corp. has teamed up with iconic beauty brand Lancôme Paris to launch a virtual beauty experience directly from your mobile phone. The collaboration features an integration of popular Lancôme products and curated looks that users can experience through true-to-life AR trials in YouCam Makeup. To educate users how to recreate these looks in real life, Lancôme experts will host a live streaming show exclusively in YouCam Makeup, creating a seamless experience from beauty discovery and try out to product demos and purchasing.
The YouCam Makeup integration includes lipsticks, mascaras, liners, and shadows, as well as complete beauty looks inspired by the brand’s French chic vision. To deliver an immersive beauty experience, YouCam Makeup and Lancôme also offer in-app product purchases for these “Je Ne Sais Quoi” looks, helping users to bring the unique styles to life. This seamless consumer shopping experience makes Lancôme beauty more accessible than ever before with any mobile device.
“We are thrilled to integrate Lancôme’s top beauty products into YouCam Makeup for users to try on virtually,” says Alice Chang, CEO of Perfect Corp. “Lancôme’s unique curated styles, live streaming show and seamless e-commerce integration create a completely immersive user journey that makes luxury beauty discovery more fun, accessible, and convenient than ever before.”
Perfect Corp. and Lancôme will debut this year’s most popular Halloween beauty look in a co-hosted live streaming show featuring select Lancôme products on Monday, October 30th, at 8PM EST.
About Perfect Corp.
With over 500 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com