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YouCam Makeup & Nolcha Shows Bring Augmented Reality to the New York Fashion Week (NYFW) Runway

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YouCam Makeup & Nolcha Shows Bring Augmented Reality to the New York Fashion Week (NYFW) Runway

YouCam Makeup and Nolcha Shows team up for a virtual beauty experience bringing New York Fashion Week catwalk styles to life through your mobile phone.

Perfect Corp. is excited to team up with Nolcha Shows to create a unique New York Fashion Week Spring/Summer 2018 beauty experience bringing runway styles to life within the award-winning YouCam Makeup app. In celebration of its tenth year as the leading platform for global independent fashion designers, Nolcha Shows partnered with YouCam Makeup to create a series of runway-inspired AR makeovers and to provide backstage access to the shows via exclusive live streaming.

YouCam Makeup’s Fashion Week beauty collection allows users to experience the runway trends straight from their mobile phone. The four virtual looks feature top indie-designers in the Nolcha runway shows on September 8th at Industria Studios. To give fashion fans and beauty lovers a peak at the beauty action happening both backstage and on the catwalk, YouCam Makeup will be live streaming in the app (12p.m. ET and 8:30p.m. ET) and on Facebook live @YouCamApps (1p.m. ET and 7:30p.m. ET).

“We are excited to partner with the innovative minds behind the Nolcha Shows to elevate the New York Fashion Week experience even further by offering fans the chance to try the runway looks from their mobile device,” says Perfect Corp. CEO, Alice Chang. “Partnering with the creative geniuses behind these emerging fashion labels gives YouCam Makeup the chance to further bring their vision to life. The in-app AR makeup trials showcase these independent designers beauty picks to a global audience that spans well beyond the New York catwalk.”

“We’re proud to be able to provide our brands with a premier platform to successfully launch their collections to the U.S. market, and partner with YouCam Makeup to introduce an entirely new and innovative runway beauty experience,” says CEO of Nolcha, Kerry Bannigan, “YouCam Makeup is wonderful complement for our talented roster of independent designers and a unique way to share their creative vision with a large global audience.”

The Nolcha runway shows will take place at Industria Studios on September 8th, kicking off at 1p.m. with a light, artful womenswear show from All Comes From Nothing, followed by men’s & womenswear from W.Reflex at 3:30p.m., and a crowd-pleasing show from returning designer LUYANG By YANGLU at 6p.m. The day will culminate with the much-anticipated main runway show at 8:30p.m. which features four impressive new brands: bridal and eveningwear designer Chasity Sereal, womenswear, and footwear designer NEUBYRNE, handbags for-a-cause brand Trade by Gina La Morte, and Yurita Puji who will be showing traditional Indonesian womenswear.

App Availability

YouCam Makeup is available for free download on the App Store and Google Play.


The Nolcha Shows, co-founded by Kerry Bannigan and Arthur Mandel, are a leading award-winning event held during New York Fashion Week. Over the past ten years the Nolcha Shows have become established as a platform for discovery; promoting cutting edge innovative fashion designers. The Nolcha Shows have built an acclaimed reputation as a hot incubator of fashion design talent and are officially listed by the New York City Economic Development Corporation; offering a range of cost effective options to increase designers’ recognition and develop their businesses. The successful showcase consistently receives positive media coverage including features in ADWEEK, Glamour, Cosmopolitan, INC, US WEEKLY, Lucky, NBC, MTV and Forbes; and has been supported by brands including Citibank, Coca-Cola, Rusk, Otterbox, Vitamin Water, American Airlines, Don Q Rums and Landrover. Further information about Nolcha Shows can be found at

About Perfect Corp.

With over 500 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at

Press release originally appeared on BusinessWireFeatured image via Intel.

Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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