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YouCam Makeup & Punky Colour Launch Hyper-Realistic Virtual Hair Color Trials

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YouCam Makeup & Punky Colour Launch Hyper-Realistic Virtual Hair Color Trials

Perfect Corp. partners with hair color brand, Punky Colour, to use innovative machine-learning technology to help you test a rainbow of new hair color shades instantly before you buy.

Perfect Corp. and Punky Colour debut the industry’s most accurate virtual hair color try-on experience to help consumers instantly test semi-permanent at home color in seconds directly from a mobile phone or smart device. Customers can experience a range of 25 Punky Colour pigments using the award-winning YouCam Makeup app to display the shades using real time camera mode for true-to-life accuracy. This unique virtual beauty trial is revolutionizing the DIY hair color shopping experience, giving Punky Colour customers the ability to test drive their complete color range in seconds and ensure a more confident purchase decision.

The impressive virtual try-on capabilities are made possible by YouCam’s advanced augmented reality (AR) and artificial intelligence (AI) technologies which consider the unique movements and flow of individual hair strands to ensure the most realistic digital try-on imaginable. Additionally, precise color matching guarantees that the virtual shades are accurately translated across the complete range of hair colors, so you are getting the truest to life visualization of each Punky Colour shade.

Beauty lovers can experience the Punky Colour product sku’s across their semi-permanent and 3-in-1 Color Depositing Shampoo collections, including vibrant turquoise, bright apple green, and deep plum, and complete a one tap purchase linked directly to the brands preferred retailers (Ulta.com and Target.com) all with the tap of their smart device. The seamless, fun, and easy-to-use digital trials alleviates the hesitation that customers shopping for at-home hair color products previously experienced.

“We are excited to integrate the bright range of Punky Colours into the YouCam Makeup app for users to discover, play, and shop for at-home hair color in a completely new way,” says Perfect Corp. CEO, Alice Chang. “This exciting partnership changes the way beauty consumers shop for hair color and creates a unique and exciting new way for hair color brands like Punky Colours to connect with their target audience and introduce experiential shopping at your fingertips.”

“After seeing the YouCam hair color technology in action, we knew it was a perfect fit for the Punky Colour brand,” says Marwan Zreik, VP of Marketing for Punky Colour. “With more hair color options today than seemingly ever before, we believe it’s invaluable to be a part of the initial moment a consumer sees themselves in a bright, bold new hair color. The experience is so memorable and we are beyond thrilled to be the first brand to make our unique colors available on YouCam.”

Experience the Punky Colour lineup for yourself by downloading the free YouCam Makeup app, selecting “Makeup Cam” and tapping the “Hair” category. Here, beauty lovers can discover, try, and shop dozens of at-home hair color products from Punky Colour in seconds.

Press release originally appeared on BusinessWireFeatured image via Punky Hair Color.

Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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