YouCam Makeup Teams Up with Lifetime’s American Beauty Star For Interactive Virtual Experience with Instant Beauty Trials
Reality TV series, American Beauty Star, offers fans a unique interactive virtual experience through instant beauty trials in YouCam Makeup App.
–Perfect Corp. is delivering a unique AR beauty experience to the new competition series American Beauty Star premiering September 21st at 10:30PM ET on Lifetime. Hosted by international supermodel, Adriana Lima, the series features twelve contestants, made up of celebrity stylists, salon professionals, and social influencers, who compete in a series of beauty challenges in order to be named American Beauty Star. In a reality television first, viewers are invited to experience the top looks from every episode through true-to-life virtual beauty trials within the award-winning YouCam Makeup app. This first ever AR reality TV collaboration elevates the viewer experience by bringing the show’s winning looks to life in seconds directly through any mobile device.
Each week, the show will feature the contestants facing off in extreme beauty challenges pushing their creative minds to the limit, as they design high-fashion looks and glam creations with the help of celebrity makeup artist and mentor, Sir John. Weekly styles will be presented to a panel of judges led by Sarah Brown (award-winning writer and Vogue’s former Beauty Director) and Russel James (renowned fashion photographer) along with a lineup of rotating celebrity and beauty influencers including Christie Brinkley, Behati Prinsloo, Camila Alves, and Michelle Phan amongst other, who will select the winning creations which will be also be available for instant virtual try-ons in the YouCam Makeup app. This interactive AR integration allows viewers to try the top looks from the show first hand just minutes after watching the looks debut on screen instantly giving fans a chance to join in the excitement.
“We are thrilled to partner with American Beauty Star to elevate the TV viewer experience by offering fans an innovative interactive way to try the winning looks instantly through their mobile phone,” said Alice H. Chang, CEO of Perfect Corp. “This inaugural collaboration introduces a new level of engagement to reality television breaking down the barrier between viewers and content. YouCam Makeup is excited to bridge the gap between TV, mobile, and AR technologies offering one ultimate virtual beauty experience to viewers everywhere.”
“The collection of talent on the show, and creativity makes the American Beauty Star series a must-watch for beauty enthusiasts of all ages, and by integrating YouCam Makeup instant beauty trials, fans can engage with the content in a way we never thought possible,” stated Norton Herrick, Executive Producer.
To bring fans even closer to the content they crave, YouCam Makeup and American Beauty Star will launch a special contest for viewers at home. Kicking off during the show’s final week, YouCam Makeup fans will be presented with their own beauty challenge to design the most creative beauty look imaginable for a chance to become YouCam’s Next Beauty Star. All entries will be submitted through YouCam Makeup, where a panel of judges will select the winning look. The winner will have their look featured in app for instant virtual try on, score a YouCam Live caster opportunity to broadcast live in-app to YouCam’s 470 million users, and win a collection of beauty products. Fans can follow YouCam Makeup’s Instagram page @YouCamApp for additional social giveaway opportunities throughout the 10-week show.
Tune in to Lifetime beginning Thursday, September 21st at 10:30PM EST and 10:30PM PST for the premiere of American Beauty Star and experience the winning looks for yourself with an instant AR beauty trial in YouCam Makeup.
About Perfect Corp.
With over 470 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
About Herrick Entertainment
Herrick Entertainment is a motion picture, television and Broadway theater production and financing company committed to providing audiences with high quality filmed entertainment and Broadway shows. The company’s past theatrical projects include the films 2 Guns, starring Denzel Washington and Mark Wahlberg; Oscar nominated Lone Survivor starring Mark Wahlberg; and the coming of age film Very Good Girls starring Dakota Fanning, Liz Olsen and Demi Moore. Herrick Entertainment is also involved with numerous award-winning Broadway shows including four-time Tony nominated show Waitress, Tony award-winning Broadway revival of Pippin, Spider-Man: Turn Off the Dark, Tony award-winning Broadway revival Hair, Tony award-winning Exit the King. American Beauty Star airing on Lifetime marks Herrick Entertainment’s first foray into reality television. Herrick Entertainment is an affiliate of The Herrick Company, Inc., which includes an extensive real estate portfolio, renewable energy and partnership in Thoroughbred horses, including Kentucky Derby winning horse Animal Kingdom and 2017 Belmont winner, Tapwrit.