YouCam Makeup Teams Up with NBC Universal for a Pitch Perfect 3 AR Beauty Experience that Will Make Your Heart Sing
The Bellas are back and for the first time ever, you can experience their show-stopping beauty looks for yourself by virtually trying on their styles from Pitch Perfect 3 in YouCam Makeup and YouCam Fun.
Perfect Corp. has teamed up with NBC Universal for an interactive augmented reality (AR) beauty experience that will take your Pitch Perfect 3 obsession to a whole new octave. The Bellas are back for the third time and are ready to conquer the world of acapella with their pitch perfect harmonies, over-the-top stage presence, and endless wit and humor. Thanks to the world’s leading virtual beauty app, YouCam Makeup, fans can now experience the glamour of Pitch Perfect in a whole new dimension through the world’s leading AR technology. Together Pitch Perfect 3 and YouCam have recreated the signature beauty looks of eight of the film’s lead characters for users to experience in real-time through instant AR beauty try-ons in YouCam Makeup, one interactive YouCam Fun filter inspired by the film, and film-inspired photo frames and collage in YouCam Perfect.
This unique AR experience introduces a whole new level of fan engagement and entertainment value that spans well beyond the movie screen. The in-app integration will feature looks from fan favorite characters like Beca, Fat Amy, Emily, Audrey, Chloe, Calamity, Lilly, and Cynthia Rose as well as an animated fun filter inspired by themes from the film. With a single tap, users can experience these stunning signature styles in real time through true-to-life AR try-ons that help you feel like you’re part of the squad.
“We are so excited to partner with NBC Universal for the release of the highly anticipated Pitch Perfect 3 movie and introduce a virtual beauty component that further elevates the viewer experience through their mobile phone,” said Alice H. Chang, CEO of Perfect Corp. “Bringing signature Pitch Perfect 3 looks to life through virtual in-app try ons creates a truly immersive entertainment experience that bring the Bellas to life in a whole new way.”
Experience the Pitch Perfect 3 looks for yourself with an instant AR beauty trial in YouCam Makeup, and an interactive filter in YouCam Fun now. Catch the new Pitch Perfect 3 movie in theaters December 22nd, 2017.
YouCam Makeup is available for free download on the App Store and Google Play.
YouCam Perfect is available for free download on the App Store and Google Play.
YouCam Fun is available for free download on the App Store and Google Play.
About Perfect Corp.
With over 525 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com