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YouCam & Maybelline New York Announce Exclusive New York Fashion Week AR Beauty Experience


YouCam & Maybelline New York Announce Exclusive New York Fashion Week AR Beauty Experience

Perfect Corp. announces their partnership with iconic beauty brand, Maybelline New York, for the launch of a virtual New York Fashion Week beauty experience in the palm of your hand. Through groundbreaking AR and AI technologies, the world’s leading virtual beauty app, YouCam Makeup brings Maybelline New York’s runway-inspired looks to life in a true-life trial, one-tap shopping experience.

The Maybelline Fashion Week Series available in YouCam Makeup’s app, will feature three easy-to-recreate New York Fashion Week looks spotlighting the NEW Total Temptation Collection from Maybelline. Beauty fans can opt for an ultra-glam Catwalk look with bold berry lips and dramatic smoky shadow; take a page from their favorite celebrity’s fashion week front row look with a natural glow-y skin and matte nude lip, or go for a more street style vibe with a soft purple lip and gorgeous flared lashes. Instantly experience these top Fashion Week trends in real-time with the in-app makeup trials complete with Maybelline product pairings, then one-tap shop the products to achieve these looks at home.

“As the official New York Fashion Week cosmetics sponsor for nearly a decade, with over 10 shows this season, Maybelline New York was the perfect partner to collaborate with and launch this unique digital runway experience through YouCam’s AR and AI capabilities,” says Alice Chang, CEO of Perfect Corp.

“Maybelline is excited to make our New York Fashion Week makeup looks easily accessible to women and provide them with the tools to make it their own thanks to YouCam’s innovative technology,” says Laetitia Raoust, Maybelline New York Chief Digital Officer. “This is a fun, new layer to the makeup experience for women who want to experiment more with their beauty looks.”

Experience the Maybelline New York Fashion Week collection for yourself in the free YouCam Makeup app beginning February 9th in the U.S., and try-on and shop your favorite Maybelline New York beauty products virtually in YouCam globally.

App Availability
YouCam Makeup is available for free download on the App Store and Google Play.

About Perfect Corp.
With over 550 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at

About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in over 120 countries. By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible and effortless cosmetics for every woman. The brand is currently the official makeup sponsor of New York Fashion Week and other fashion weeks worldwide. For more information, log on to

Press release originally appeared on BusinessWire Featured image via That Jack.

Blush Digital is a digital publication that creates, publishes and discovers content on beauty technology trends, innovations, startups, events, millennials, creatives and game-changing technology! We also publish reviews on beauty tech apps, gadgets and innovative technology in an effort to enhance the digital consumer experience!

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